- tháng 1 20, 2018

SETHER : Blends Samrt Contract With Social Marketing

Sether is a platform that provides blockchain integration with social network APIs, allowing any blockchain enterprise to communicate, get information, analyze and monitor social networks.

The platform also provides custom analytic and monitoring capabilities for blockchain operations and enterprises. Users can run custom queries on social network data to get desired insights, find influencers, see the reach of their posts, create watchlists to be notified when certain events happen and see the sentiment for various social network objects such as posts, messages, pages, events and more.

Hwo SEHER Blend Smart Contract With Social Marketing ?

Let us understand this with an example

Customer Loyalty

A Company Give discounts and promotional offers to specific customers if they promote your product on social channels.

For example, if they twitted or posted about the last 5 items bought from your company, they automatically get a 15% discount on their next purchase. Using a smart contract.

SETHER Blockchain integrated with social network usescase :

Customer Loyalty

Give discounts and promotional offers to specific customers if they promote your product on social channels. For example, if they tweeted about the last 5 items bought from your company, they automatically get a 15% discount on their next purchase. Using a smart contract.

Targeted Advertising

Promote your products and services to reach your best customers in the way to which they are most likely to respond. Use Sether to know who should be targeted, how the messages should be constructed, and get the right message to the right person.

Behaviour Analysis

Enhance your current business and build new services and applications that engage your users on social networks through gamification, based on their behaviour. Ask them to carry out specific actions: post keywords, links, pictures or videos, give reviews, post comments, like specific targets, retweet messages. Use Sether to validate their actions, give rewards or take business decisions. Both for blockchain and off-blockchain applications.

Develop Applications

Use Sether inside your smart contracts or off-blockchain applications to integrate with social network APIs. Post messages automatically, react when certain keywords appear on you social channels, find influencers, see what is the general sentiment about your company, brand or products and more.

Audience Segmentation

We use predictive analytics to profile customer on psychological traits implicitly captured in behavioral data, or explicitly probed with quantitative research. From these profiles we provide audience segmentations to create targetable groups of similar individuals.

By identifying population segments highly likely to respond to your brand, grouped by behavioral similarities, you can reach your most persuadable customers and prospects with the most persuasive tactics and campaigns.